Evaluation Question 4: Who would be the audience for you media product?

My target audience would be the young adult. Their music taste would be indie/rock bands such as Arctic Monkeys, Miles Kane, The Who and bands who generally don’t feature in the Top40 or fit into the pop genre. They would shop in places like River Island, Topman/Topshop and would try and stand out from the crowd in order to get the ‘indie’ look. They would watch programmes like Jools Holland in order to find up and coming bands. They would also go to gigs and festivals.